Delicious!

The Storefront Theatre is one of our longest-lasting clients to-date. The Storefront Theatre is a readers theater; a dramatic presentation of a written work in a script form. Performers read from a “script” and parts are divided among the performers. No memorization, costumes, blocking/movement, or special lighting is needed. It would be quite similar to a parent reading a bedtime story to a child.

As you can imagine, watching a play that isn’t quite a play is a bit mentally and visually jarring. But with extraordinary stories, performers and an imaginative and open mind, this type of production is a fest.

At The Storefront Theatre, we tell stories through the faces and voices of actors but your imagination supplies the rest – set, props, costumes, everything.

Funding is extremely important for a business or product to exist. Just as with any other business, The Storefront Theatre needs funding. Their ultimate goal is to raise enough money to purchase a permanent physical building to call their own. So, along with performances, The Storefront Theatre charms investors with its product. To do so, they periodically hold fundraisers.

Oh, the stories the mind can unfurl

Delicious! was a fundraiser that featured a limited in scope performance and a personal chef to cook and feed the guests. As an added bonus the chef gave away a set of recipes.

The culinary idea of the fundraiser was brilliant. Therefore, we had to be as clever as the idea behind the fundraiser. We married the fundraiser and the culinary aspect with the readers theater form and The Storefront Theatre’s established brand. All, while maintaining its own personality.

We used the established Storefront silhouette images (a wheat image since the recipes were Italian-based), large bold type, single vintage color brand to build the backbone of what would become a recipe booklet. The shape and size of the recipe card booklet was carefully designed to be either held by hand or clipped to a stable surface. Another important feature was the recipe card booklet was of a size and thickness that could be mailed within a standard envelope. finally, the booklet was not permanently bound, but instead was held together with an attractive and matching ribbon. The reason the booklet was not permanently bound was because each card was printed with every aspect of one recipe; the ingredients list, an image and finally, the recipe, itself. Therefore, each card could be detached from the booklet and held independently from the rest.