Grateful box formed when the owner was searching for an outlet to help cope with a series of life changes and challenges. Realizing that practicing gratitude became a practical way to improve happiness, health, and relationships, the owner began to write one note of gratitude and place it into a box each night eventually becoming the product known as “Grateful Box: Hope with a Note”.

The owner connected with us to present her idea and to discover an identity that would convey the warmth and ingenuity that could help her to help others. Her love of dragonflies inspired the eventual creation of the initial identity. Through time, the likeness has changed, however, the kinship is undeniable and holds much of the elements we first crafted for her.

Through our relational conversations, we discovered her love of dragonflies. That and with colors the owner was fond of we formed a unique likeness melding the dragonfly image within a box.

Understanding the rules of logos/identities, we then presented the owner with a series of files that she could use across the potential marketing spectrum.