Paul Davis Restoration is an established company that provides services to cleanup and repair damage to residential and commercial properties due to water, fire, mold, storm or other disasters. Working with an established company involves knowing the brand identity already in place and working within those boundries.

Paul Davis is a franchise organization that provides services to cleanup and repair damage to residential and commercial properties due to water, fire, mold, storm or other disasters.

We formed a relationship with a Paul Davis team member we met through a local business organization. During one of our conversations, we learned that Paul Davis needed to create a postcard to advertise their services in a new marketing push.

Saving money is always a good thing

We wanted to give Paul Davis more bang for their buck by creating a product that prolonged the shelf life of the postcard and add value to a printed piece of card stock. We achieved this objective by creating features that turned the postcard into currency. This new feature, in the form of a secret message was only revealed when the receiver removed the magnet. This extended the longevity of the postcard since the potential customer had to carry the card to a Paul Davis center to “cash in” the discounted service. All the while, the magnet remained with the customer, as a “gift” to attach to a refrigerator or other metallic surface.